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Matthew Harrigan has been working on BareBands for two years. The venture started when Harrigan built a makeshift watch for an NYC Triathlon using two bright green rubber bands that were wrapping the broccoli he had in his fridge. The bright colors popped and people loved them and wanted their own. This led Harrigan to take the concept and develop the watch for commercial use.

Right now, BareBands is targeting the exercising industry. But it’s also colorful and “cool” enough to make it an everyday watch. The interchangeability of the system means that, as the company grows and enters the tech space, it would be easy for a runner to slide in a step tracker while they are running, and then slide back in a watch when they are done....

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